Amplitude Adverts/Branding
Amplitude is a fictional music accessory brand created for a university motion graphics assignment. As part of this project, I was tasked with creating a series of Promotional Materials for a product, with heavy emphasis on consistent Branding.
The Prompt.
Create a series of promotional material for a products of a fictional brand.
Deciding on a product.
The first step in this project is to come up with a brand and product.
I decided in the beginning of the project that I wanted to pick a product that was niche, but also one I was familiar with intimately. As an avid guitar player, I was a frequent user of headphone adapters for electric guitars that allow the user to practice silently, without having to give up on sound quality.
This served as the basis for the product of choice, and subsequent brand, for this project
Brand Video/Product Advert
Using the model of the product, the video above was created to serve as both a Brand Video and Product Introduction for Amplitude.
MOckups
Amplitude V1 Plug.
The Amplitude V1 Plug is the flagship product for the Amplitude brand.
The above is a 3D render of the product designed and modelled in Blender.
The product itself was modelled after existing products such as the Vox Amplug or the Boss Katana Go. These products feature a rotatable auxiliary plug and a 3.5mm port so that the sounds from the users guitar can be transmitted seamlessly. Additionally, headphone adapters for guitars also feature in-built effects such as gain control and distortion. These features were all included in the design of the product above.
Supplimentary Promotional Material
Below are some supplementary promotional materials created to advertise Amplitude V1 Plug, both through physical avenues and online.
